REGO-FIX Aligns Leadership to Support Growth and Innovation!

EGO-FIX, a Swiss-precision tooling technology leader, has announced a leadership realignment to support its continued expansion in North America. This strategic move coincides with the opening of the company’s Center for Machining Excellence, a facility designed to enhance customer support and industry collaboration.

William (Bill) Obras, who has been instrumental in the center’s development, will transition to a dual role as Director of Partnerships for the center while continuing as General Manager for Latin America (LATAM). Meanwhile, Jeff Schemel, previously North American Sales Manager, has been promoted to General Manager USA to oversee business operations in the U.S. and Canada.

“Bill has been with REGO-FIX for nearly three decades and played a pivotal role in establishing our Center for Machining Excellence,” said Pascal Forrer, Global Sales and Marketing Director at REGO-FIX. “His leadership will ensure we continue fostering strong partnerships and driving customer success. Jeff, with over 20 years of dedication to REGO-FIX and an outstanding track record in North America, is the perfect choice to lead our U.S. operations.”

Both Obras and Schemel embody REGO-FIX’s core values of integrity, excellence, and growth. Obras has been a cornerstone of the company’s success in North and South America, driving innovation, learning, and market leadership. His new role will allow him to focus on cultivating partnerships that enhance the company’s global reach.

Schemel, widely recognized for his hands-on approach with manufacturers across North America, will lead efforts to strengthen sales and service support in the region. His extensive experience and customer-focused leadership will ensure REGO-FIX continues to deliver exceptional value to its clients.

With the opening of the Center for Machining Excellence, REGO-FIX aims to solidify its position as a leader in precision tooling while fostering innovation and collaboration. This leadership realignment underscores the company’s commitment to meeting the evolving needs of the manufacturing industry and supporting its growth trajectory in North America.